Privacy Notice:

Ideal Foods Ltd (also trading as Ideal Pet Foods and Ideal Nutritional Foods Ltd) is committed to protecting and respecting your rights to data privacy when you communicate with us through our website, email and online shopping. This notice (together with our terms and conditions) sets out how we collect, store, use, share, process and protect the personal information that you share with us. It also explains how you can update your personal information.

For the purpose of the General Data Protection Regulation 2018 the data controller is Ideal Foods Ltd of 7 The Courtyard, Trewolland, Liskeard. Cornwall PL14 3NL.

Your Consent

By using out Website, applications or by giving us your personal information you understand and agree to the practices described in this privacy notice. We reserve the right to make changes to this notice at any time and encourage you to regularly review this notice to see how this information will be used.

What information do we collect and why?

When you make a purchase, sign up for……. or enter…….. you will be asked for some essential information to process your request and meet our contractual requirement, which could include:-

Personal Contact Information: This includes information that we collect to allow us to provide your requested service to you. This will include, name, home or delivery address, phone numbers, email address. It may be given to us for a number of reasons, to complete a sale, provide a service, via email, business card, accessing our websites or sign you up for special offer emails if you have given consent.

Account login information: This refers to any information that is required for you to establish a unique account with us or for us to give you access to your specific account profile. Examples may include your login ID/email address, screen name, password, and/or security question and answer. We only collect unique login information for those activities that require an account, such as general website registration and newsletter sign-up. Your login information, especially your password, should be kept confidential and never shared with anyone else. To change your login email address or password, log in to the relevant edit account section of our site.

Demographic information: This includes your geographic location (post code, city) which we use on our website to show you geographically relevant information.

Technical computer information: This may include your computers (or technological device used) IP address or unique device ID and this is captured via cookies which makes our website easier to use by remembering information that you’ve entered. Please see our Cookie Policy for further information.

Social network information: This refers to any information that is part of your profile on a third party social network (such as but not limited to Facebook) and that you allow the third party social network to share with us. Examples include your basic account information (e.g., name, email address, gender, birthday, current city, profile picture, user ID, list of friends, etc.) and any other additional information or activities that you permit the third party social network to share with third party application developers. For example, we may receive your social network profile information (or parts of it) every time you download or interact with us on a social network such as Facebook or Twitter or every time you use a social networking feature that is integrated within our websites (such as Facebook Connect). To learn more about how your information from a third party social network may be obtained by us (or other third party application developers), please visit the website of the relevant social network. You further acknowledge using your personal information to match information with a social network for advertising purposes. We may collect and use your personal information to administer a contest, sweepstakes, giveaway, competition, or other similar marketing campaign or promotion. These events typically require the collection and use of personal contact information (for prize fulfilment), demographic information (for eligibility determination), and, in some instances, consumer-generated content. Some of our promotions may be run on third party social networks such as Facebook (for example, on our Facebook fan pages). To comply with legal requirements, we may publish or share a limited amount of personal information (such as name and city of residence) about the winners of a particular promotion. For more information about our contests and other promotions, please see the official rules or details posted with each promotion.

 Payment Info: This includes any information that you use to make a purchase, such as your credit card details (cardholder name, card number, expiration date, etc.) or other forms of payment (if such are made available). This also includes the billing name and address associated with your form of payment. If you create an account with us when making a purchase, your payment information may be stored under your account profile.

Website usage: This may include details of your visits and the resources that you access including, but not limited to, traffic data, location data, weblog statistics and other communication data.

Consumer feedback: This includes information that you voluntarily share with us about your experience in using our products and services, including our websites and applications. Examples may include unsolicited comments and suggestions, testimonials, or other questions or feedback related to our products.

 Consumer – generated content: This refers to any content that you create and then share with us (and perhaps others) by uploading it to one of our websites or applications, including one of our Facebook sites. Examples may include photos, videos, personal stories, or other similar media or content. We may collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, consumer engagement, and third party social networking.

How do we protect your personal information:

We have in place strict security procedures with regard to storage and disclosure of your information to try and prevent unauthorised access. We endeavour to protect your information by taking all necessary and organisational measures to protect the confidentiality and security of your personal information. However although we do our best to protect your data all transactions on our website is done at your own risk.

When we store your information we include, but not necessarily limited to: (i) storing your personal information in secure operating environments that are not available to the public and that are only accessible to our authorized service providers, agents and those with whom we have contracts; (ii) using industry-standard SSL encryption (or similar) to protect the security of certain sensitive personal information (such as credit card information or personal information) during transmission, and, (iii) verifying the identities of registered users before they can access the personal information we maintain about them.

We generally store your information for as long as your accounts is active with us or as needed to provide you with the relevant service. We may store your personal information for a longer period of time to comply with legal or regulatory obligations, resolve disputes, enforce our agreements of for management records.

When you use the shop on our website some of the information is encrypted before we receive it (I.e. credit card)

To ensure your credit or debit card is not being used fraudently payment is taken via our independent partner SAGEPAY and their privacy policy can be viewed at

We may transfer data that we collect from you to locations outside of the European Economic area for processing and storing. In addition it may be processed by staff operating outside the European Economic Area who work for us or one of our suppliers. By submitting your personal data, you agree to this transfer, storing or processing we will take all reasonable steps to ensure your data is treated securely and in agreement with this privacy policy.

What about children’s privacy?

Our websites are primarily designed and intended for adults and not directed to children under age 18. In accordance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect or store any personal information about children under age 18, and our company websites are not designed to collect personal information from children under age 18. We will implement measures to verify parental consent, taking into consideration available technology. We may ask visitors to enter a birth date to restrict those who are underage from accessing certain websites, areas or features. Where local law imposes higher age thresholds, we will comply with such requirements.

Disclosing of information?

Where applicable, we may disclose your personal information to any member of Ideal Foods Ltd, Ideal Nutritional Foods and Ideal Pet Foods.

In certain scenarios we may disclose your personal information to 3rd party suppliers as required to complete the process.

We will not disclose your information for 3rd parties to use as marketing purposes.

How do we notify you of changes to this notice?

We will post any changes or updates to our privacy policy on this page

How can you access, modify or make other choices regarding the use of your data?

The General Data Protection Regulation which comes into force on 25th May 2018 and supersedes the Data Protection Act 1998 gives you the right to access the information that we hold about you. Please note any demand for access may be subject to and admin fee which covers the cost of providing you with the information requested.

Should you wish to withdraw your consent at any time please contact the Data Protection Officer at the address details below.

Useful Information

Purely Fish Terms and Conditions of Supply

How can you contact us?

We welcome any queries, comments or requests that you may have regarding this policy and they can be sent using the details below:-

Ideal Foods Ltd
7 The Courtyard
Cornwall PL14 3NL
United Kingdom

T: +44 (0) 1579 346777



Last Updated: Friday 08th June 2018